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Why buy here? Why buy now?

   Here at Tom Williams BMW we have provided exceptional customer service for over two decades!  We pride ourselves on the happiness of our customers not just at the time of the sale, but, all throughout their ownership process!


Here at Tom Williams BMW Our Sales Staff Will Greet You With Open Arms As You Start Down The Road To Ownership!
With the No Pressure Environment that we provide here, you will find that we are a lot different than your traditional "Car Lot"... There will NOT be a gang of car salesmen waiting outside to jump at you before you even have the chance to open your car door... We are a close knit sales force always willing to help each other out so that our customers will not only be taken care of with their purchase but throughout their entire ownership process!
Below you will see what we mean...
 

"Our Showroom!"
When you first walk through the Showroom Doors you will be surrounded by today's All-New BMW's! You will then be greeted by a friendly Client Advisor there to assist you in your purchase. Have a seat and relax as we go to work for you!
 
"The Sales Kiosk!"
Here you as the customer are welcome to watch the exciting product presentations and comparisons of today's BMW Vehicles and their competition!
"Our Sales Processes!"
A vital part of our teams success relies solely on knowledge of the vehicles that we have to sell! A new way of how we achieve that is known simply as our Lot Walk. This consists of everyone from the Sales Department, New, Pre-Owned, General, and Service Manager taking part in a walk around on every vehicle we purchase, take in on trade, receive as a lease turn, in etc... by doing this simple process we are provided with a story behind every vehicle!
We are constantly changing for the better. As of late we have instrumented a new policy towards our Pre-Owned Vehicles known as: NO HAGGLE PRICING. Everyone Gets A Great Deal, The First Time, Every Time! All without Having To Spend Hours Negotiating For It!

In addition we have added an E-Sales Office. With this you will be able to speak to a knowledgeable associate with our company right away. They are not sales people, but, they will answer the questions you have. Corresponding with our trained Client Advisors, they will then set an appointment convenient with you and make sure you have the absolute best experience possible when you arrive!

Our Appraisal System Has Changed As Well: Now when you bring your car in we start by going outside, taking photos and driving the vehicle. After we do that we look in the computer-based appraisal system which consists of Black Book, NADA, and Manheim Auction Data On Your Exact Vehicle! All of these variables are associated with determining the value of your vehicle. No games at all, we show you exactly what your vehicle is worth.

 
 
 

"A Little Bit Of JOY!"
The Sign Says It All! As you cruise through the Tom Williams Auto Gallery keep a look out for this sign... For right behind it is the gateway to "Joy"... Tom Williams BMW!
Once inside feel free to kick back and relax as a new and improved form of Customer Satisfaction will embrace you at the door! While in Service, Parts, Or Just Kicking Tires welcome yourself to our New Picnic Tables and Lounging Area!

"Our Loaner Vehicle Program!"
When you purchase a New or Certified Pre-Owned BMW from Tom Williams, we will provide a Loaner Vehicle for Scheduled Service Appointments that requires 2 Hours or more labor. We also provide Shuttle Service for those of you in a hurry!

 
"Our Showroom!"
From the moment you first open the doors to the showroom, you will become overcome by "BMW JOY!" Gaze at the All-New BMW Models! You will there be greeted by a knowledgeable Client Advisor who will help you with your purchase experience!

"Our Service Department"
From the moment you first pull in, you are greeted by our Service Valets who will assist you in parking your vehicles. As you walk into the Service Entrance you will find our friendly team of BMW Service Advisors wearing Light Blue or Black Polo Shirts! From there they will work hand in hand directly with our Trained BMW Technicians!

"Our Parts Department!"
When you first walk through our Parts Department you will notice a variety of BMW Accessories around you. We try to maintain a healthy stock of Accessories so that you will be able to see them up close instead of flipping through a catalog!

  
"Royalty Service!"
One of the greatest things about our Service Department is that when your vehicle has been finished, we then provide you with a Complimentary Car Wash!


All of these help you as our valued customer get the overall BEST EXPERIENCE from us here at Tom Williams BMW! This is what you would come to expect from the Largest BMW Store In The State Of Alabama!

We hope that you enjoy the variety of services we have to offer and look forward to doing business with you and yours for years to come!